Collection: Ugg

Founded on FEEL, UGG is dedicated to long-lasting quality and enduring designs that transcend trends. An industry leader in premium materials, we became known by the feeling we deliver – lending comfort and support where and when you need it most, and empowering you to feel however you want to feel. Like a lasting hug from a loved one or friend, the feeling of UGG is an undeniable and authentic attribute of our brand, and the emotional connection we have always possessed with our consumers. UGG boots, once a humble creation rooted in the comfort-seeking principles of Australian surfers, have undergone a remarkable transformation over the years. Originally made in 1978 by Brian Smith, UGG boots are known for their warmth and comfort.